PepsiCo (PEP) is a global powerhouse in the snack and beverage business. The company boasts a plethora of brand names are recognizable anywhere in the world. A company with a market cap of $145B, PepsiCo boasts a brand value of upto $20B. Although the brand value does not match its main competitor Coca Cola (KO), it remains well ahead of other beverage companies such as Dr Pepper Snapple (DPS). PepsiCo remains a great challenger to all its competitors and is very well received in growing emerging economies.
According to PepsiCo’s 2013 Annual Report, the company is almost evenly split between the food and beverage segments and the also geographically well diversified, with half of its net revenues coming from North America and the rest from International locations.