The Real Winners of In-Car Entertainment

We are on the verge of in-car entertainment (ICE) going mainstream. Apple (AAPL) recently announced the release of CarPlay, its iOS vehicle integration at the Geneva International Motor Show, which allows an iPhone to take over the in-dash display of the car, providing Siri voice controlled access to aspects such as navigation, phone functions, messages and music. CarPlay will be first accessible from manufacturers such as Ferrari, Mercedes-Benz and Volvo, and is slated to release for other car manufacturers later this year.

Google (GOOG) has announced that it is forming partnership with Audi, GM (GM), Honda (HMC), Hyundai and chipmaker Nvidia (NVDA) called an Open Automotive Alliance. The alliance is aimed at developing ways of integrating the search engine giant’s Android operating system into cars to make driving “safer, easier and more enjoyable for everyone.”

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