The Southern Company (SO) Dividend Increase

The Southern Company (SO) announced that its quarterly dividend will be raised by 3.44% to 52.50 cents from 50.75 cents per share per quarter. This dividend increase is the company’s thirteenth consecutive annual increase. The new dividend is scheduled to be paid on June 6, 2014 to shareholders on record as of May 5, 2014. The new dividend rate results in an annualized yield of 4.65% based on SO’s closing price today.


My portfolio consists of 50 shares of The Southern Company, which increases my quarterly dividends from $25.38 to $26.25 and an annual dividend raise from $102 to $105.

6 thoughts on “The Southern Company (SO) Dividend Increase

  1. I really wish I would have bought some shares in the $41-$42 range a couple of months ago. I may still start a position at current price levels because of its quality, dividend yield, and dividend growth. 5% really would have been a nice entry point.

    • I picked up my first set of 25 shares around the $41 level and added more when they were around $45 a few months ago. When the Fed interest rate rise brouhaha starts again, you might be able pick up utilities at a better price. Good to stay diversified via utilities with a 5% yield.

      Thanks for stopping by.

    • Thats a fair bit of shares youve accumulated, Brent. I think I am done with electric utilities in my portfolio – my next purchase in utilities would be water. But lots more rebalancing needed in other sectors before I come around to invest in utilities again. Thanks for stopping by and the input.

      Happy investing

  2. That are good news!
    I have only 30 shares from “The Southern”, but I like this company so much!
    Utilities have been sold 80 years ago as a safe investment!
    The past must surely be right…
    I like utilitiees 🙂

    Best regards

    • Hi D-S,
      Utilities are safe, but they arent immune to any downturn. The rise of solar is going to put in a bit of a dent into the earnings of electric utilities like SO. I dont think I will be adding more to my position…I am planning on investing in water utilities though.

      Best wishes

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